Fall Colors
Prime Time Diversity Report  2003-2004

Fall Colors: Prime Time Diversity Report 2003
This 12-page report provides a benchmark, five-year analysis of the networks' progress to increase diversity on their shows.
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Introduction
Today, 40 percent of American youth ages 19 and under are children of color, yet few of the faces they see on television represent their race or cultural heritage. Similarly, though females slightly outnumber males in the real world, prime-time television continues to present a world that is overwhelmingly male. Therefore, television not only fails to accurately reflect the world in which young people live, but it also sends a message that some groups of people are more valued by society and worthy of attention than others. Five years after Children Now's first study of diversity on prime-time television, Fall Colors 2003-04 presents both an overview of the state of racial and gender diversity for the current prime-time season and a five-year longitudinal report on the progress, or lack thereof, that has been made towards achieving a truly diverse prime-time world.